Hire Our Founder

Seen Shalon’s work and keen to engage? Here's how:



Advice / second opinions on new business pitches, client campaigns, employee education programmes, etc


If you loved Shalon’s book, you may also be excited to know that you can book workshops, lunch n’ learns or 1:1 coaching for your team


Shalon loves an interesting writing project and contributes regularly to industry publications and the

PR-it blog 


Shalon can help you get more out of your PR career including resume advice and interview preparation 

Shalon is the co-author of award-winning book, How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Routledge 2019) and has contributed to industry publications including Muck Rack, Bulldog Reporter, PRWeek, Ragan PR Daily, and PR Moment 


She spent nearly 13 years in PR and communications agencies advising start-ups to multinational companies, before joining a publicly traded biotech as the Executive Vice President of Corporate Communications & Public Affairs


In 2018, Shalon founded PR-it to provide a solution for like-minded agency and in-house professionals who wanted access to high-quality on-demand communication services without termed freelance or agency contracts

The first book of practical advice for early to mid-career PR pros on what it takes to contribute, grow and thrive in a PR agency with contributions from 17 PR leaders from agencies around the globe, including Edelman, Weber Shandwick, Burson Cohn & Wolfe, Ketchum, Ruder Finn, and Fleishman-Hillard

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