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PR-us Case Study

We used our approach to thought leadership (credibility + visibility) to elevate our founder's profile, kickstarting a cascade of PR and marketing opportunities that have boosted lead generation for PR-it

Shalon co-authored the first book of practical advice for early to mid-career PR pros on what it takes to contribute, grow and thrive in a PR agency

With a single pitch, it was placed with top choice publishing house, Routledge, the largest academic publisher globally

Soon after the text won most outstanding professional book across the publisher's humanities and media arts titles globally

Editors  liked our pitches to cover the book's launch  and invited guest posts and comment:

Muck Rack - 3 Secrets of Client Relationships

Bulldog Reporter  -How PR agency pros grow their careers and become indispensable

PR Moment - How to thrive in a PR agency

After networking with Richard Bailey, editor of PR Place on Linkedin, he posted a full book review that led to industry influencer, Judy Gombita, of blog PR Conversations, recommending the book to the Public Relation & Communications Association (PRCA) on Twitter


The PRCA, an umbrella organization for 40 PR associations worldwide with a membership of 30K practioners added the book to its reading list

Activity on Twitter led to PRWeek inviting a contribution for its new bi-weekly Healthcare Bulletin and the editor has since contacted Shalon for comment on industry topics including the anti-vax movement

After publishing posts from Shalon on healthcare PR trends and press releases Bulldog Reporter (owned by Agility PRS) invited her to 

present a webinar 

(attended by ~115 PR pros)

The publication also hosted a book giveaway to celebrate Shalon's book launch and included her book in its Ultimate PR Book Giveaway, a collection of favourite industry titles

The publication then invited her to speak on a panel at its upcoming Earned Media Mastery summit

Leveraging the momentum and coverage of the book's publication, we pitched New York University (Shalon's alma mater) to host an event to celebrate the book's launch

NYU hosted a panel of the book's contributors, book signing, and generous reception in addition to profiling Shalon on its blog and Instagram

PR and marketing activities led to 196 communication and PR professors across the UK, US, Canada, and Australia connecting with Shalon on Linkedin, 25 universities reviewing the book for course assignments, and multiple professors inviting guest lectures

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